Roots to routes: Saving local tourism industry

Roots to routes:  Saving local tourism industry

The last few decades have been a huge give for the economies of many countries in the sense of Travel and Tourism. The World Economic Forum (WEF) states that travel and tourism are responsible for gathering about $8.8 trillion per year. India has stood in the top countries in the Travel and Tourism list along with Spain, Germany, Japan, the United States, etc.

But now during the time of this coronavirus pandemic, the industry has faced a huge blow to not only the tourist influx but also to the mere essence of life. India’s economy may even lose about Rs. 5 lakh crores and job losses of 4-5 crore people. Everyone is suffering, from the local tour guides to the cabbies, to the people who own stalls at the spots we know as “Maggi points”. Life as they knew it has done a 180-degree turn on them so fast. They didn’t even get time to catch up with what happened. So many livelihoods have been destroyed or are on the road to destruction.

India, as a country has much to offer; the views, culture, traditions, colours, food, art, everything that people come from far and wide to see and experience. As life begins to resume, one foot at a time, people are starting to travel again, but life isn’t going to be the same as before COVID-19 hit. While following the necessary safety protocols, the need to help our local industries to stay afloat or get back on their feet keeps growing.

There are several ways to help our local industries :

 Alert your social group about local businesses. Just a little conversational suggestion can go a long way.

 Use local transport while travelling wherever you go.

 If you go to a place of cultural heritage, make sure to savour the taste of their amazing local food.

The industry is depending on the resurgence of a decade-old trend. The concept of staycation has been making rounds of the world recently, which also contributes to the solution of the apprehension of people regarding travelling long distances for going abroad.

This will not only help produce more economic revenue to help the locals but will expose us to places that we didn’t even know existed. There are so many places in India one could go to experience the calm, fulfilling trip which is much required after these times of hardships and chaos.

In the end, we all have our part to play and we should realize our privilege that puts us in a position to be able to help.

“Travel makes one modest. You see what a tiny place you occupy in the world.”
― Gustave Flaubert


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